6th April 2010
Simpson's new retail style packaging solution unveiled: customer friendly and easy to merchandise.
In April 2010, Simpson Strong-Tie unveiled new packaging for its complete builder's metalwork product range of connectors and structural systems.
The new packaging has been redesigned with a retail experience in mind, using a bright white box which can be placed directly on the retailer's shelf, featuring a perforated tear top and large colour label clearly showing what the product is as well as what it does.
The new style of box makes merchandising much easier as product remains in the carton, reducing manual handling. And since the display box stock is replaced when stock is replenished, the product display is much more likely to remain clean and well organised.
This retail style label benefits the stockist and end-user alike in that it conveys much more information, making it far easier to identify and locate the required connector.
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Chris Sanders, Marketing Manager at Simpson Strong Tie, said: 'We set out to develop a packaging solution which is eye catching and informative, bringing the end-user even closer to our products and providing our distributors with ever more effective point of sale support, however it also needs to withstand transit, so we made it tough as well as smart.'
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